QVC RETURNS TO MERCEDES-BENZ FASHION WEEK WITH FIVE NEW DESIGNER LAUNCHES AND COLLECTIONS BY NETWORK FAVORITES
It’s the beginning of a new decade and, once again, QVC is as fashion forward as ever, returned to the Tents at Bryant Park for LIVE FROM MERCEDES-BENZ FASHION WEEK to launch buy now/wear now spring collections by some of the industry’s most celebrated designers and stylists and we were there live in the action! Returning to the multimedia retailer are Isaac Mizrahi, Rachel Zoe, Marc Bouwer, Lori Goldstein, Erin Fetherston, Chloe Dao, Pamela Dennis and Bradley Bayou. Designers making their QVC debuts include Thuy, Mara Hoffman, Erica Davies, Pamella Roland and Christian Francis Roth. Celebrity makeup artist Mally Roncal was responsible for the models’ makeup at the multimedia retailer’s runway shows.
Joining forces with IMG Fashion, a driving leader in the global fashion business, QVC’s runway broadcasts marked the largest amount of Mercedes-Benz Fashion Week programming produced by the multimedia retailer to date. QVC’s shows from Bryant Park aired Saturday, February 13, 10 PM–12 AM (ET) and Wednesday, February 17, 10 PM–12 AM (ET). Additionally, for the first time ever, QVC brought the energy of Bryant Park to Studio Park, its worldwide headquarters in West Chester, Pa., with two live broadcasts, that aired Sunday, February 14, 11 PM–12 AM (ET) and Tuesday, February 16, 10–11 PM (ET).
There was also a special Mercedes-Benz Fashion Week edition of PM Style® on Monday, February 15, 7–9 PM (ET), featuring QVC Program Host Lisa Robertson. Here are some quotes from "I Die!" stylist turned designer Rachel Zoe. Rachel talked up her popular double faced belted cape and hanging out with fellow QVC designer Isaac Mizrahi. Check it out - here is what she had to say:
On her double faced belted cape: “I cannot tell you how much love I have for this cape. This is like my baby. This is something that I obsessed over. I need to live in these and I will live in these". On her patent leather trench $94:"I'm obsessed with jackets in general. The trenchcoat is something that everyone needs in their wardrobe The trench is perfect to wear all year". On Isaac Mizrahi: "I'm really excited to see Isaac's line its really fun. I can't wait to hang with him too".
Rachel’s line is available here:http://www.bit.ly/QVCShoptheRunway
“QVC has become a powerhouse for launching fashion collections from some of the industry’s leading designers and stylists. We’re thrilled to welcome back and introduce such an impressive roster of talent and are extremely confident that our customers will love the beautiful, accessible array of fashions and accessories they will be launching with us at Mercedes-Benz Fashion Week,” said Claire Watts, QVC’s president of U.S. Commerce.
QVC is also joining leaders in the fashion industry to support the Council of Fashion Designers of America with its “Fashion for Haiti” initiative. QVC will sell “Fashion for Haiti” T-shirts on-air, on QVC.com and at its shows at Bryant Park that will benefit the Clinton Bush Haiti Fund, which is supporting immediate, high-impact relief and long-term recovery efforts for the victims of the earthquakes.
ABOUT QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 180 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
