Elise Øverland Fall 2010 Runway Show

When: Saturday, February 13th at Exit Art

“My friend sent me a video of an open heart surgery he watched. I got inspired by the lushes layers of texture and rich glossy colors of the heart.” - Elise Øverland

Elise approaches every season with the same question in mind:

What do I want to wear to feel modern?

Instinctively drawn to raw materials, silks and leathers with substance and power, Øverland has a distinctly rock n’ roll, yet sophisticated and chic aesthetic. This season’s collection continues to incorporate her signature leather treatments as well as velvet, shearling, and silk in black, red, bronze, midnight blue and rust.

MALAN BRETON FALL/WINTER 2010 FASHION SHOW

Designer Malan Breton presented his Fall/Winter 2010 Fashion Show at Style 360 on Wednesday afternoon, February 17^th. Malan’s inspiration for his beautiful men’s and women’s collection was Bombay meets Fritz Lang’s “Metropolis” in a winter fantasy.

The show featured two special guests. American Idol’s popular finalist from last season, Anoop Desai gave a sneak preview performance of his new single, “My Name” which will be released next month. Malan designed arsenic and noir embroidered black lace shawl lapel tuxedo. Escorting Malan at the end of the show was Countess LuAnn de Lesepps, star of “Real Housewives of New York City” and author of “Class with the Countess”, who wore a specially designed pyrite and saffron mylar and silk corsetiere with matching fishtail underlay.

Colors for the season included red, gray mist, saffron, sandstone, blue, golden bronze and noir.

Front row celebrities included Malan’s Project Runway friends, Suede and winner Leanne Marshall; American Idol’s Constantine Maroulis (currently on Broadway starring in “Rock of Ages”) with Tinsley Mortimer, “Real Housewives of New York” stars Jill Zarin and Alex McCord, Mark Indelicato from “Ugly Betty”, Grammy winning composer Desmond Child, and Ronnie Kroell , from “Make Me A Supermodel”.

ERIN FETHERSTON SHOWS HER SPRING 2010 COLLECTION AT NEW YORK FASHION WEEK AT MILK STUDIOS

Erin Fetherston debuted her Autumn/Winter 2010 collection during New York City Fashion Week on Sunday, February 14th at 7 p.m. at Milk Studios. This season, Erin Fetherston found inspiration in the iconic Chelsea girl, Nico, and references the singer's bohemian style in a collection that balances soft romantic dresses with rock'n'roll tailoring, perfect for the poetess at heart.

Silhouettes range from long flowing chiffon dresses to swinging thigh skimming shifts. The collection’s look for day pays homage to Nico's relaxed tomboy style while never forgetting her feminine allure. Evening directly channels her rock and roll persona into an overtly glamorous statement on nighttime dressing. Fetherston works with a dreamy palette of lilac, nude, and sage, grounded by a landscape of bold black and white accented with shades of vivid orange. Materials like lace, chiffon, leather and velvet are intertwined to create clothing with a lighter than air feeling for a woman with a bit of edge.

Notable guests included: Karen Elson, Sarah Sophie Flicker, Zoe Kravitz, Ellen von Unwerth, Lisa Salzer, Mckenzie Eddy, Whitney Port, The Like's Tennessee Thomas & Annie Zuckerman, Becka Diamond, Damon Dash, Rebecca Forteau

Mercedes-Benz New York Fashion Week Beauty

Rachel Roy Fall 2010

"Eyes are intense, covered in rich velvet...Scarlet and black create a modern smolder..." -Wendy Rowe for Bobbi Brown Cosmetics

A 1930s Egyptian influence weaves together fashion and beauty at the Fall 2010 Rachel Roy Fashion Show. Peacock prints are lifted from feminine silhouettes and translated into bold, beautiful makeup. Iridescent "peacock feather" eyes gleam in denim and burgundy metallic shades from brow to lower lash line with a hint of aqua on inner corners, ultimately lined with a black kohl pencil. An even, dewy finish of the skin, softly defined pink cheek, and sheer beige lip allow the eyes to be the star of this show.

Skin: Hydrating Face Cream ($50), Hydrating Eye Cream ($45), Foundation Stick ($40), Creamy Concealer ($22), Corrector ($22)

Eyes: Blackberry Metallic Eye Shadow (Black Velvet, Fall ’10 $20) all over lid, Dark Rinse Shimmer Wash Eye Shadow (Denim Rose Palette, Fall ’10 $60) in arch, Long-Wear Cream Eye Shadow in Aqua ($22) in inner corner, Black Kohl Eye Pencil (Black Velvet, Fall ’10, $22), No Smudge Mascara ($22) on lashes

Cheeks: Pink Rose Blush (Denim Rose Palette, Fall ’10 $60)

Lips: Beige Lip Color ($22 each)

Brows: Clean and slightly bleached

Elie Tahari Fall 2010

Tahari’s Fall 2010 collection is all about texture, and the makeup is no exception. Skin is velvety, soft and natural, with a dusting of blush on cheeks. Bronze and gold shadows are layered on eyes, reflecting metallic hues from the collection. Icy, shimmering lips add the final touch of glamour.

Skin: Hydrating Face Cream ($50), Hydrating Eye Cream ($45), Foundation Stick ($40), Creamy Concealer ($22), Corrector ($22)

Eyes: Sandy Gold Long-Wear Cream Shadow ($22) and Chrome Eye Shadow in Gold on lower-lid, Bash Metallic Eye Shadow and Indigo Nights Metallic Eye Shadow as liner, Everything Mascara ($22)

Cheeks: Pink Rose Blush (Fall ’10, Denim & Rose Face Palette $60)

Lips: Ice Lilac Glitter Lip Gloss (Fall ’10, Denim & Rose Face Palette $60)

Brows: Natural

Toni Francesc gives us “Artificial Life”

After several successful seasons of participating in fashion weeks around the world, Toni Francesc will return to “Mercedes Benz New York Fashion Week” for a second time. He will present his Fall/Winter 2010-2011 collection on Tuesday, February 16 at 9:00pm in the Salon at Bryant Park.

Toni Francesc collections appeal to the young and sophisticated woman. He is known for his innovative designs and experimentation of combining urban elements that coexist with the technical and useful. The upcoming collection, “Artificial Life” is based on an androgynous image, one in which man and technology combine. The collection is an in-depth interpretation of the future without overlooking the roots of the past and the world of hand crafted creation.

The inspiration of the season parallels the metaphor of humans connecting only through technology and feeling alienated without the face- to- face interaction on a daily basis with one another. The shapes and volumes of the upcoming collection are based on a mixture of pieces that protrude from the figure in parts of the body, such as the shoulders and the hips. Angular forms and projecting parts play a prominent role in the pieces. The fabrics consist of cotton, viscose and silk and the color palette is modified through fading processes to refer to rusted metals and industrial elements.

Francesc studied at the Instituto Catalan de la Moda from 1986- 1988 and shortly after created the Toni Francesc S.L. Company. Besides commercial success of his collections, Toni has also collaborated with several prestigious television, theater and Spanish productions serving as their wardrobe designer. He has garnered tremendous press and attention throughout the industry for his unique vision and abstract designs.

Francesc has participated in Fashion Week’s around the world such as, Hong Kong, Madrid, Mexico and Moscow. Francesc is at the forefront of breaking international markets for the world of Spanish designers and will promise to be as successful this upcoming season.

For further information please visit: www.tonifrancesc.com

Mercedes-Benz Fashion Week -- Day ONE -- Toni Maticevski Fall 2010 Collection

Toni Maticevski Fall 2010 Collection

Location: The Altman Building 135 West 18^th Street, New York

February 11^th, 2010 2pm

Images: Slaven Vlasic, Getty Images

Australian designer, Toni Maticevski gave us fresh romance -- with Oscar night not to long away he showed he is an awards- show red carpet designer.

Full of embellished skirts, silk tulle, drapy chiffon and organza gowns – Tony experimented with lots of layering and ornamentation – it was all about the light & sheer fabrics giving us new silhouettes in a muted palette to hopefully look forward to the next time the Golden Globes comes around. Ballerina chignons and slicked back hair, some with an edge presented models with a simple, chic, and sweet Hollywood glam look.

FAVE: The silk chiffon multilayered polka-dot evening dress would look great on any twentysomething star.

ISABELLA OLIVER TEAMS UP WITH THE HEART TRUTH’S RED DRESS COLLECTION 2010 FOR A GOOD CAUSE

Isabella Oliver and The Heart Truth® will go “behind the seams” on the opening night of Mercedes-Benz Fashion Week to remind women that the truth isn’t always pretty—more women die of heart disease than any other disease. More than 20 of today’s celebrities will walk the runway in red dresses created by top designers for a once-in-a lifetime experience.

Isabella Oliver was established six years ago in London by founder and designer Baukjen de Swaan Arons. She set out to launch a maternity collection to fill a void in that market with a vision that makes women feel stylish and comfortable at the same time. With the success of the maternity line, her loyal following began requesting a non-maternity collection. The demand became overwhelming, and as a result in February, 2009 Isabella Oliver Maternity was joined by the launch of the company’s first non-maternity collection, Isabella Oliver 365. Isabella Oliver designs with the busy modern woman’s lifestyle in mind. Baukjen’s passion is to create classic, contemporary and effortlessly chic essentials for today’s stylish yet multi-tasking woman.

The Heart Truth is a national awareness campaign for women and about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the national Institutes of Health, U.S. Department of Health and Human Services (HHS). The Red Dress®, introduced by the NHLBI in 2002, is the national symbol for women and heart disease awareness.

Isabella Oliver (www.isabellaoliver.com) has joined this cause and throughout the month February, 20% of proceeds from the sales of any RED design item. Proceeds will benefit the Foundation for National Institutes of Health on behalf ofThe Heart Truth in support of women’s heart health education and research. For the second consecutive year, The Heart Truth, through a partnership with Clothes Off Our Back, will auction a selection of designer dresses worn by celebrities in the Red Dress Collection fashion shows at www.clothesoffourback.org.

"Real Housewives of New York City" star Bethenny Frankel wore Isabella Oliver “Ruched One Should Dress” in red from the Spring/Summer 2010 collection to the Red Dress Collection 2010 Show at New York Fashion Week.

DANIEL VOSOVIC DEBUTS AT NEW YORK FASHION WEEK PRESENTING HIS FALL/WINTER 2010 COLLECTION AT EXIT ART

Young New York City based designer Daniel Vosovic debuted his first full women’s RTW collection for Fall/Winter 2010 during NY Fashion Week on Thursday, February 11th from 1:00-2:30 p.m. at Exit Art. Vosovic’s tailored aesthetic was accentuated by strong marble inspired digital prints, detailed embroidered accents and strong structured shoulders.

Vosovic found his inspiration during a late night summer stroll through Washington Square Park in New York City. The designer developed the concept of his collection by observing the effects of time and the elements on various statues and sculptures and exploring the notion of creative destruction. Vosovic created completely original prints and embroideries derived from studying the aging process of oxidized copper, broken marble, and other materials in various stages of transformation.

The inspiration was communicated throughout the presentation space by dim ambient lights, models posed strongly on stark white pedestals, and a sweeping nature film projected on the walls made by young film makers Porter Panther (www.porterpanther.com). Through the use of tailored separates with digitally printed satins, richly colored suede, and flowing dresses, Vosovic was able to capture the essence of a quiet wide open park-like space filled with strong artistic silhouettes. Vosovic casted all Asian models to present his collection to the public as one cohesive form and add a striking consistency to the overall effect.

Hair was designed by Enrico Mariatti using Salon Tech styling tools, with the Cutler hair team pinning up the hair to create a grassy field effect, evoking a natural structured feel. Samantha Trinh of Atelier Management kept the make-up natural and dewy featuring earth tone shaded eyes and nude shimmery lips.

ALDO provided simple, chic pumps and booties with sky high heels in nudes and blacks to augment the simple statuesque vibe of the garments. New York City based Jewelry designer Sequin custom made strong, elaborately detailed jeweled necklaces and brass knuckle style rings to add a lovely feminine aspect and sparkle.

We LOVE Mara Hoffman -- Fall/Winter 2010 Collection

New York based ready-to-wear designer Mara Hoffman presented her Fall/Winter 2010 collection during New York Fashion Week, on Thursday, February 11th.

This season Hoffman opted to show her collection in a presentation setting, adding in artistic elements such as an original film, a collage like dream setting following witches as they fall into “Hysterical Levitation”, starring Isabelle McNally, and is styled by Masha Orlov. There was also a musical performance by Living Sacrifice-www.allforthemountain.com.

Twenty live models were shown wearing looks from the Fall/Winter collection. “Being a fan of performing and visual arts, this was the perfect format to display the collection,” said Hoffman. “The setting will be mystical and cosmic with ceremonial elements incorporated to full immerse the audience and allow one to really connect with the collection.”

The Fall/Winter 2010 collection is futuristic, chic with strong feminine direction, which translated into a variety of unique silhouettes, abstract prints, and detailed designs with a range of dark and soft colors. The line includes dresses and separates with mixed print and solid combos, with ruching details and different textures combined together within a single garment, as well as solid metallic gunmetal jackets. The collection features bold prints in darker tones with pops of colors such as red, greens, blues and purple. Fabrics used are washed silks, printed chiffons, silk jersey mixed with suede and velvet chiffon burnout.

Hoffman’s designs have garnered recognition among celebrities such as; Katy Perry, Halle Berry, Megan Fox, Rihanna, Jennifer Lopez, Drew Barrymore, Lauren Conrad, Eva Longoria Parker, Whitney Port and Ginnifer Goodwin. Mara Hoffman is currently available through top retailers worldwide.

For more on Mara Hoffman check out the blog here.